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"The Web is an open-air CRM."
Valeria Severini, CEO Freedata Labs
Customer Relationship Management and Social Media
Tracking users' behaviour, opinions, and recommendations through the Web provides information on how customers and end-users react to your brand. Monitoring and analysing this information over time facilitates better targeting and refining of marketing messages. It can also inform new product development and provide opportunities for product differentiation.
This is often referred to as "Social CRM". Just as CRM systems are used to track customer behaviour and to provide targets for marketing campaigns. The same technique can be applied to the Web with proper monitoring and business intelligence analysis: this is what we refer to as Web Intelligence.
Our unique listening platform (Freedata Web Listening Platform) builds over time a database of URLs and conversations along with attributes from advanced semantic analysis. Analysing this data Freedata Labs gives you strategic and tactical insights, useful for both marketing actions and business development strategies.
With Web Intelligence you can benefit from:
- Better understanding customers' issues and concerns
- Improved understanding of which competitors you are most frequently compared with
- Gaining competitive advantage by knowing how to satisfy users' expectations
- Improved targeting
- Defining the correct strategic actions to be taken
- Building your business plan according to what you have learnt from the Web
Interested? Drop us an e-mail [email protected]
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Want to know more ?
For more information on Freedata Web Listening Platform:
Watch the presentation:
http://www.slideshare.net/Freedatalabs/freedatalabs-com-the-brand-race-quadrant-july-2009-eng
For more information on "Listen & Act" approach:
Watch the presentation:
http://www.slideshare.net/Freedatalabs/freedatalabscom-social-media-marketing-made-real-jan-2010-eng-with-cases
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