Who is Freedata Labs?

Background
Freedata Labs was founded in Milan in 1993 as a consultancy in data management, statistical analysis, data mining, business and marketing modelling.  
Five years ago we started working on how to apply our data mining and statistical analysis skills to the Web and in particular to the Social Web. We developed our proprietary Web Listening Platform and a unique set of Social Media Marketing products.

Today
Today Freedata is a leading Social Media Marketing agency that has pioneered the Listen & Act approach. Our Web Listening Platform is established as the benchmark for marketing managers across Europe who need a strategic overview of what consumers are saying about their brand, how the brand compares with competitive products, and to what extent consumers are recommending the brand. 

Our Social Media Marketing products encompass three areas: Conversation Seeding, Digital Identity and PR, and Social Media Campaigns. Collectively the product set allows marketers to deploy the full social media marketing lifecycle.

With offices in Milan, Turin and London serving more than 50 clients, Freedata has the technical competencies and geographic reach to deliver end-to-end social media solutions across Europe.



Freedata Labs is a member of the DMA UK (Direct Marketing Association), Word Of Mouth Marketing Association (WOMMA) and Word Of Mouth UK (WOM UK)