Italian - ItalyEnglish (United Kingdom)
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SOCIAL MEDIA MARKETING

Afraid of social media but tempted to try its marketing potential?

 

WEB LISTENING (LISTEN & ACT)

Have you ever dreamed of knowing what people are saying about you and understanding how they are sharing opinions ?


WEB MONITORING METRICS & MEASURES

Did you know that you can listen to what they’re saying about you on the web and measure the results of your social media marketing actions?


WEB INTELLIGENCE

Did you know the Web is a powerful source to establish and manage the relation with your customers and prospects?


 

Products

web listening

brand race quadrant

alterian_sm2-web

Member & Partners

dmauk

womma_uk-web

womma

accenture-web

freedatalabs
CUSTOMER STORIES

IT

 

Customer: One of the biggest world-wide players in IT hardware, software and services.

Countries (main language-secondary language):
UK (English) & France (French - English)

Objectives:
Understand how the Web perceives SaaS, Cloud Computing, Business Intelligence & Enterprise 2.0 software and services. Understand the relative position of the main competitors. Build a marketing action plan.

How we reach them:
Web monitoring for 3 months to find the places companies and IT experts look for and find information and advice. Building a competitive quadrant and updating it on a monthly basis to see how marketing actions change the relative positions. Building a marketing plan to increase sales and market share. We involve bloggers through outdoor and online initiatives and let them test the products and write on their blogs about them. 

Results: Main competitors identified; shift in the relative position of the customer on the quadrant from renew to success quadrant; New contacts from SMB sector for the customer.



 

 

 

 

 

 

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Intervista a Valeria Severini