Italian - ItalyEnglish (United Kingdom)
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WEB MONITORING

Did you know that you can listen to what they’re saying about you on the web and measure the results of your social media marketing actions?


SOCIAL MEDIA
MARKETING

And did you know that you can take action to improve the perception of your brand and increase sales?


DATABASE MANAGEMENT

Do you have numerous customer files that need to be updated or reorganized?

 

BUSINESS INTELLIGENCE

Do you want to get the most out of your data and boost sales?


DEMAND GENERATION

Do you want to act to increase the number of your customers?

 

Member of

dmauk





freedatalabs
CUSTOMER STORIES

IT

Customer: One of the biggest world-wide players in IT hardware, software and services.

Countries (main language-secondary language):
UK (English) & France (French – English)

Objectives:
Understand how the Web perceives SaaS, Cloud Computing, Business Intelligence & Enterprise 2.0 software and services. Understand the relative position of the main competitors. Build a marketing action plan.

How we reach them:
Web monitoring for 3 months to find the places companies and IT experts look for and find information and advice. Building a competitive quadrant and updating it on a monthly basis to see how marketing actions change the relative positions. Building a marketing plan to increase sales and market share. We involve bloggers through outdoor and online initiatives and let them test the products and write on their blogs about them.

Results: Main competitors identified; shift in the relative position of the customer on the quadrant from renew to success quadrant; New contacts from SMB sector for the customer.



 

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