Italian - ItalyEnglish (United Kingdom)
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SOCIAL MEDIA MARKETING

Afraid of social media but tempted to try its marketing potential?

 

WEB LISTENING (LISTEN & ACT)

Have you ever dreamed of knowing what people are saying about you and understanding how they are sharing opinions ?


WEB MONITORING METRICS & MEASURES

Did you know that you can listen to what they’re saying about you on the web and measure the results of your social media marketing actions?


WEB INTELLIGENCE

Did you know the Web is a powerful source to establish and manage the relation with your customers and prospects?


 

Products

web listening

brand race quadrant

alterian_sm2-web

Member & Partners

dmauk

womma_uk-web

womma

accenture-web

freedatalabs
CUSTOMER STORIES

UTILITIES

 

Customer: One of the main energy provider in Italy

Countries (main language): Italy (Italian)

Objectives: To get new customers for a fixed price offer for residential energy supply

How we reach them: Web monitoring to identify how the utility and its competititors and their respective offers are perceived. Engaging customers online through prizes, contests and highlighting the advantages of buying from the customer. Spreading of the word through conversation agents online in the main social networks. Leveraging on the fixed price to highlight that people do not need to worry about fluctuating energy costs. Building a green message.

Results: 20% increase in contracts signed with the utility in 4 months.




 

 

 

 

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Intervista a Valeria Severini