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Afraid of social media but tempted to try its marketing potential?



Have you ever dreamed of knowing what people are saying about you and understanding how they are sharing opinions ?


Did you know that you can listen to what they’re saying about you on the web and measure the results of your social media marketing actions?


Did you know the Web is a powerful source to establish and manage the relation with your customers and prospects?



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Tag >> semantic web
Web 2.0semantic webmarketingbehavioural advertising 23 Jul 2009
Web 1.0, Web 2.0, Web 3.0 by Alex.Giorgi Comment (0)
What distinguishes Web 1.0 from Web 2.0 and the now imminent Web 3.0? The way in which users get and use the online information and how marketing professionals can derive information from this and take action. Web 1.0 was mainly a web for reading - it was static and somewhat mono-directional. Businesses presented their products and users read and, sometimes, contacted them. Ignoring the medium itself, it was more or less like an advertisement on the street or in a newspaper. It was Web 2.0 that changed user behaviour. With reading as well as writing, the web has become bi-directional. You read, but you also write. You can generate content (so-called user-generated content). Businesses must adapt to this as they're no longer the only ones ‘invested' with the power to disseminate information online. For marketing professionals, this is one of the biggest opportunities ever, and not at all the problem that it is sometimes regarded as. Web 3.0 will be (is?) the semantic web, that is, the meaning of the data is defined. It will be about personalization (e.g. iGoogle), behavioural advertising (smart, targeted advertising) and intelligent searches (e.g. the latest search engine on the web, Bing, calls itself a ‘decision' engine). For marketing professionals, the times are, and will, be good. There's no doubt. Web monitoring, Web 2.0, social media marketing, listen & act.
social mediasemantic websearch enginehunch 22 Jun 2009
Look. Decision-Making Is Difficult, and Decisions Have to Be Made Constantly by Alex.Giorgi Comment (0)
This is the promise of Hunch - the new... search engine? Service? What is it? - online for only a few days and set up by the people who started Flickr. So, how does it work? It promises to be able to respond to a variety needs based on the collected profiles and preferences expressed by community members. You begin with a profiling questionnaire of 20 questions - ranging from which paintings you prefer to your favourite chips - so the engine can ‘understand' something about you. Then, on the bass of your questions and the answers provided, the engine compares your profile to that of other community members, with the promise of giving increasingly precise answers as its knowledge about you and the community grows. Is this a step towards the semantic web? Who knows; it's too early to say. It's even too early to say whether Hunch will be successful. This is what they say on their ‘About' page: ‘Hunch is designed so that every time it's used, it learns something new... Hunch's answers are based on the collective knowledge of the entire Hunch community, narrowed down to people like you, or just enough like you that you might be mistaken for each other in a dark room...' Fair enough... Web 2.0, the semantic web, marketing, behavioural advertising.

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