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Afraid of social media but tempted to try its marketing potential?
Have you ever dreamed of knowing what people are saying about you and understanding how they are sharing opinions ?
WEB MONITORING METRICS & MEASURES
Did you know that you can listen to what they’re saying about you on the web and measure the results of your social media marketing actions?
Did you know the Web is a powerful source to establish and manage the relation with your customers and prospects?
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Women & Technology 2008Milan, 8 September 2008 Valeria Severini is taking part in Women & Technology 2008, where she'll be talking about "Buzz, Issues and Sentiment from Web 2.0" - that is, how buzz can be monitored using innovative measurement techniques appropriate for each product and geographic area. These techniques make it possible to measure the effects and resonance generated by, and on, the Web, what level of attention, visibility, importance, knowledge and awareness has been created, and, finally yet importantly, what business opportunities have been generated.
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