DEMAND GENERATION

Afraid of social media but tempted to try its marketing potential?

Have you ever dreamed of knowing what people are saying about you and understanding how they are sharing opinions ?

Did you know that you can listen to what they’re saying about you on the web and measure the results of your social media marketing actions?

WEB INTELLIGENCE

Did you know the Web is a powerful source to establish and manage the relation with your customers and prospects?

Customer Stories

Products

Member of

DEMAND GENERATION

Demand generation will help you if:

You want more customers
Traditional lead generation techniques produce too few leads
You don't have the time or resources to cultivate prospects

Traditional lead generation techniques are limited to producing a certain number of leads from phone calls that are then passed on to the sales force.

Demand generation, however, starts where traditional telemarketing (lead generation) leaves off, working towards the objective of building an enduring relationship with prospects to turn them into customers.

Telemarketing prospects that don't immediately become customers but have the potential to become so are segmented and the best tools for targeting them are identified:

Direct mail
Email
Social groups
Webinars
Events

These tools are followed up by further telephone contact with the aim of identifying additional opportunities created by this process of nurturing.

On average, the entire process lasts between four and six months.

Questions? Contact us now for a chat: d.picciotto@freedata.it

If you want to know more about the concept of demand generation:
http://en.wikipedia.org/wiki/Demand_Generation