Data Quality and Enrichment

Do you already have a clean, rationalized customer base? In other words, a marketing database?

Data quality and enrichment will help you if:

• You've conducted marketing based on your customer database and need to integrate additional information gathered through these activities.
• You want to add missing information, such as addresses or ATECO codes.
• You want to expand your own database by acquiring external databases.

What does a data quality solution involve?

1. An initial report on the state of the customer database: How many records? How many records per country? How many companies? How many contacts per company? Email address? Telephone, fax, job function? Email privacy status? And so on
2. First level automatic cleaning: Standardization of fields, telephone and fax numbers, postcodes; checking correctness of email and web addresses, and so on
3. Second level semi-automatic cleaning and manual cleaning: Street, city and town names and postcodes certified using TeleAtlas® and lists of possible matches for those not located performed manually by experts in their own language
4. Elimination of duplicate records: Performed semi-automatically, followed by manual checking according to rules agreed with the client
5. Final report and statistics on database status with recommendations for future actions.

What does data enrichment involve?

1. Integration of internal or external databases, addition of details automatically extracted from company websites, checking for the existence of email addresses, and so on
2. Email address validation: Checks performed (without sending emails to contacts), based on contact and domain names, addresses deduced and corrected for misspelling

Questions? Contact us now for a chat: a.giorgi@freedatalabs.com