What we do: Social media marketing
Our task is to help brands introduce a Social Dimension into their business strategies and hence take advantage of one of the most important Marketing opportunities available today.
An opportunity that for companies results in:
- Exploitation of one of today’s most powerful Communication Channels
- Opportunity to develop their existing CRM or Marketing database towards Social CRM
- Activation of a system aimed to retrieve Market and Brand information that would not otherwise be accessible
For us at Freedata Labs, Social Media Marketing means: Web Monitoring, Social Media Engagement and Social Media Research and our expertise are well developed in all these three areas and integrate our traditional activities of Business Intelligence and Modelling and CRM and Marketing Database Management.
For our activities of Web Monitoring, we use one of the world’s most important platforms Alterian SM2, of which we are exclusive distributors in Italy.
The results obtained with Alterian SM2 and processed with our owner analysis tools, allow us to position ourselves as one of the companies in Europe best equipped to offer Social Insights and we are able to provide in very short turnaround times a thorough and complete vision of what kind, where and how much buzz is generated about a given Brand, Company or product.
The analysis of Social Insights are naturally intended to develop marketing and communication activities in the web 2.0, that we manage thanks to our services of Social Media Engagement, i.e.: planning, development and implementation of Social Media Marketing campaigns: the common denominator for all these services lies in the strong innovation behind the choice of tools and at the same time we pride ourselves in never forgetting that our clients always have a clear goal they want to reach in the quickest and most efficient way possible.
Training services aimed at enabling Marketing companies to internally manage ongoing Social Media activities complete our Social Media Engagement offer
For web 2.0 listening activities aimed at Market research we propose, with the Social Media Answers portfolio, tracking the main KPI measuring the buzz, sentiment and size of the audience with the FD Social Media KPI Tracking tool and in-depth quality analysis that draw data from the web’s informative patrimony or are built up by means of online community management,
We complete our offer with the development of statistical models, in order to evaluate the impact of Social Media on a client’s marketing strategy, identify the correct importance that Social activities should have in the market mix and carry out estimation exercises on the expected results of SMM campaigns.
